Sep 10
27
The thing about Ads
Basically advertisement really means to promote and draw attention to your product. A more ethical way to say it would be to raise awareness. Ads that work within these bounds are only valuable the rest is just wasting money on junk and crap.
There are these multinationals that sponsor large events to get a piece of public attention drawn by the media and spend a hefty amount of money on campaigns. Does it really work is the question. Say if Pepsi was to sponsor a huge international sporting event and roll their sleeves on promotional offers would that even matter to the Coke lover? It might hike Pepsi sales during the event but would it effect the loyalty of people towards other brands?
There are 2 things that are involved when sales are closed. The first thing is that, which draws the customer’s attention and the second, which makes him or her loyal and keep them returning back.
A cool blonde might be just enough to draw the prospect into a sales lead and close the deal but what makes them loyal is customer support. The kind of treatment one gives to the customer. Its like the old saying that goes, “treat a lady like a queen and she becomes surf”.
Advertisement for the sake of getting the glorified attention of the media begets the most needed attention to draw your clients so why not use it to raise the awareness of the support and services that the customers experience at your sales counter and from the customer support department. Using the media to promote the word of mouth of a customer is something that will endorse the brand. A brand recommended by commoners and not celebrities. Get a webcam and capture your customers’ testimonials and promote them as you go.
Its not the sales lead that makes a company grow and stand rather its the customer loyalty and demand that keeps it going and that is what exactly what kept us going as well. Customers are real people who make us stand apart from the competition.
Our bounce back after deciding on a closure was stopped not by customers, rather our friends.
